Marketing, Advertising, and Social Media Compliance (3h)
The internet is full of promotional opportunities. Whether it’s a post on Facebook or a tweet linking to your new listing, a status update on LinkedIn, a virtual home tour on YouTube, or photo collage on Pinterest, you can easily promote your professionalism, highlight your expertise, increase your connections, and showcase your listings. Or you can fall flat on your face.
This course shows how to use the unique advertising and marketing opportunities available online to better serve your clients and customers, and further promote your own brand.
Course highlights include:
- How consumers—and agents and agencies—are using social media and how this is impacting the real estate industry
- How to use various social media platforms—including Twitter, Facebook, LinkedIn, YouTube, and Pinterest—to promote your business and better serve your clients and customers
- How various social media platforms differ and how to select the ones that are best for you and your needs
- Tips for creating an online marketing strategy
- Legal and ethical issues surrounding online marketing
- Copyright law, trademarks, and public domain content
- Tips for avoiding common social media missteps.
- Activities and scenarios to provide real-world context for course content
State Requirements For Hawaii
Hawaii State Requirement Details for Real Estate Continuing Education
Renewal Date: 11/30 every even-numbered year. Please note: all CE courses and the license renewal application must be completed by this date in order to stay active. If a license has lapsed and was put into inactive status, the 2 core courses from the previous cycle must be completed prior to regaining an active status.
Hours Required by the State: 20 hours
- 6 hours – Core hours
- 14 hours – Elective hours
Note: A licensee who is issued a Hawaii real estate salesperson license during an even-numbered year shall be deemed to have completed equivalent to the continuing education hours as required by section 467-11.5, HRS, and section 16-99-90.
Hawaii Real Estate Branch
Street Address: King Kalakaua Building, 335 Merchant Street, Rm 333, Honolulu, HI 96813
Telephone: 808.586.2643